2026 Keynote Session


The Science of Purpose in Life:
New Findings, Strategies, and Challenges

Keynote Speaker:

Todd Kashdan

PhD

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Purpose in life is one of the most promising constructs in psychological science. Decades of research link a strong sense of purpose to better physical health, sharper cognitive functioning, greater resilience under stress, and protection against anxiety and depression. Yet most of what people believe about purpose, including how it forms, how it changes, and how to cultivate it in themselves and others, is wrong or incomplete.

Drawing on his Well-Being Lab research and collaborations, this talk offers coaches a clear, evidence-based account of what purpose is, how purpose develops across the lifespan, why it functions as much between people as within them, and what coaches can do to help clients build and maintain it. Expect practical strategies, useful provocations, and a fresh look at a topic too often left to generic self-help.

Learning objectives:

  1. Understand the nature and benefits of a strong sense of purpose in life, including links to health and well-being.
  2. Discover evidence-based strategies coaches can use to help clients develop, strengthen, and sustain purpose over time.
  3. Explore new questions, theories, and ideas reshaping how researchers and practitioners think about purpose, including its interpersonal dimensions.

Conference Sessions


Coaching with Strengths

Speakers:

Robert Biswas-Diener

PhD, PCC

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It is common for coaches to hold a positive view of their clients. Common wisdom dictates that we see clients as resourceful and capable. In this sense, coaching is an inherently strengths-oriented profession. That said, relatively few coaches have a background in strengths psychology or know how to use strengths most effectively in their work. This is evidenced by the fact that the most common approach to strengths coaching is "identify and use" in which coaches use a formal assessment to identify client strengths and then discuss how best to use those strengths. This approach endures, in part, because it is effective. Even so, there are more sophisticated ways to coach using strengths.

In this workshop, Dr. Robert Biswas-Diener will introduce state-of-the-art approaches to strengths coaching. Together we'll explore basic definitions and key concepts, as well as examine results from research on strengths coaching. From this foundation, Robert will discuss common obstacles to a strengths focus and offer practical suggestions for dealing with each. The workshop will conclude with participants expanding their strengths vocabulary and understanding of how their own strengths affect their coaching style.

Learning objectives:

  1. List two benefits of using strengths approaches in coaching, drawing from research.
  2. Discuss three common obstacles to focusing on strengths.
  3. Identify two distinct types of strengths overuse.
Unlocking Better Health Outcomes:
The Impact of Health Coaching in Team-Based Lifestyle Medicine

Speaker:

Kristi Artz

MD, FACLM

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As healthcare shifts toward value-based care, improving outcomes requires a team-based approach grounded in behavior change. Health and wellness coaches play a critical role in helping individuals translate clinical recommendations into sustained action.

This session examines how coaching aligns with value-based care and contributes to improved health outcomes within lifestyle medicine. Participants will identify the role of coaches on interdisciplinary teams and explore how coaching complements clinical care.

Through practical examples, attendees will learn strategies to integrate coaching into clinical settings, with a focus on collaboration, person-centered communication, and sustained behavior change. Participants will leave with actionable approaches to strengthen team-based care and advance outcomes with lifestyle medicine.

  1. Describe key principles of value-based care and their relevance to health and wellness coaching.
  2. Identify the role of health and wellness coaches within interdisciplinary lifestyle medicine teams to achieve better health outcomes.
  3. Apply strategies to integrate coaching into team-based care to support behavior change and improved outcomes
More Human with AI:
Real Results with AI in Your Business

Speaker:

Tim Harrison

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Most coaches hear two stories about AI— it will replace them, or it will rescue them. Both, however, miss the mark. In this engaging and practical workshop, we cut through the hype to show how AI, used with intention, gives coaches back their time and attention so they can do more of the deeply human work that drew them to this profession.

Drawing on real-world case studies— including an NIH research study on coaching for biomedical PhD students, scaling AI coaching for underserved youth through an education-based nonprofit, and his work with hundreds of solopreneur coaches through the Coaching Innovation Lab— Tim moves from theory into live demonstration and actionable strategies to help you meet this pivotal moment in our industry. You will see practical tools in action, learn a simple way to decide where AI belongs in your practice and where it does not, and leave with steps you can apply immediately.

The idea at the center of the session is simple: do what you do best, let AI do the rest. You will
walk away knowing how to spend more time in your zone of genius, and less on the work that
pulls you away from the people you serve.

Learning objectives:

  1. Apply the Genius Zone Matrix to decide where AI can mitigate your gaps and amplify your strengths.
  2. Identify tools and workflows that help you reclaim your time and get things done much faster.
  3. Apply practical, ready-to-use steps you can immediately put into action in your coaching practice.
The Global State of Health Coaching:
Honoring the Past, Shaping the Future

Speakers:

Deanna Fournier

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Sara Grimsgaard Noyes

MS, NBC-HWC

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Izabella Natrins

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Moderator:

Jessica Matthews

DBH, NBC-HWC, DipACLM, FACLM

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Health coaching has evolved from a promising emerging discipline into an expanding global profession that is transforming the health and wellbeing of individuals and communities around the world. As the field continues to expand and evolve across countries, cultures, and practice settings, this opening session brings together leaders from the National Board for Health & Wellness Coaching (NBHWC) and the UK & International Health Coaching Association (UKIHCA) to discuss the remarkable journey of shaping the industry, and the exciting opportunities that lie ahead as we look to the future.

From professional standards, certification, and workforce development, to healthcare integration, technological innovation and international collaboration, we'll explore the foundational milestones, trailblazing efforts, and ongoing advancements that are charting the path forward for the profession. Join us for a dynamic conversation that will celebrate our collective history and invite us to come together to envision and shape the next chapter for health and well-being coaching worldwide.

Learning objectives:

  1. Identify significant milestones in the field of health and well-being coaching from a global perspective.
  2. Examine emerging trends, new opportunities, and bold visions for the future of the profession.
  3. Discuss ways in which the health coaching industry can continue to expand and evolve to increase impact and foster greater international collaboration.
Coaching in the Digital Age

Panelists:

Colleen Cleindaniel

LSCW, DipACLM

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Sonja Ecklund 

NBC-HWC

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Megan Murk

NBC-HWC

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Daniel Viscovich

MA, NBC-HWC

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Moderator:

Diego Salinas

MD, NBC-HWC

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Advances in technology are rapidly reshaping how people live and how coaches support health behavior change. From AI-powered platforms and personalized nudges, to remote monitoring and real-time health insights, digital health tools are extending care beyond traditional environments and creating new opportunities to empower individuals to improve their health and wellbeing.

In this panel discussion, leaders from innovative digital health organizations will explore how technology is shaping whole person care and enhancing the coaching experience. Panelists with share real world experiences and lessons learned, as well as illuminate the opportunities and challenges of providing personalized, human-centered care in an increasingly digital world.

Walk away with new insights and perspectives, as well as an expanded view of the professional opportunities emerging in the evolving digital landscape.

 

Learning objectives:

  1. Explore innovations shaping digital health and whole person care.
  2. Examine how digital tools can support whole-person health and improve health outcomes. 
  3. Discuss the current challenges and professional opportunities for health and well-being coaches in the evolving digital health landscape.
How to Make Smarter, Wiser Groups

Keynote Speaker:

Todd Kashdan

PhD

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Most meaningful changes in a team, organization, or society begins with someone willing to question the status quo. The problem is that most people who try get ignored, dismissed, or pushed out, squelching the ideas that would have helped improve decision-making. Being right is not enough. Principled rebels need a specific skill set, and so do the people who want to support them.

In this interactive workshop based on his book, The Art of Insubordination, Todd Kashdan draws on research from social psychology, organizational behavior, and the science of influence to show how dissenters succeed. Participants will learn what separates effective rebels from the merely difficult, how to voice unpopular ideas in ways that get heard, and how to build the kind of psychological flexibility and social courage that sustains principled action over time.

For coaches, the session offers tools to help clients manage their distress along with workplaces, relationships, and communities where speaking up carries real risk, and to do so without burning bridges or burning out.

Learning objectives:

  1. Identify the specific behaviors and communication strategies that distinguish effective principled rebels from dissenters who get dismissed or marginalized.
  2. Apply research-based techniques for voicing unpopular ideas in ways that increase the likelihood of being considered and acted upon.
  3. Coach clients to build the psychological flexibility and support networks needed to challenge conventional thinking with minimal sacrifice of relationships or well-being
From Awareness to Action:
Advancing Health Equity Through Systems Change and Collective Impact

Speaker:

Crystal Cené

MD, MPH

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Health and wellbeing coaches are uniquely positioned to help individuals achieve their health goals, but lasting health equity requires more than individual-level interventions. It demands attention to the systems, structures, policies, and social conditions that shape opportunities for health.

This session will move beyond foundational health equity concepts to focus on practical implementation strategies that coaches, healthcare organizations, and community partners can use to advance equity at scale. Participants will explore how health outcomes are influenced by social and structural factors, learn how to identify barriers embedded within healthcare systems, and examine opportunities to drive meaningful change through both individual and collective action.

Drawing on real-world examples from a large academic health system, Dr. Crystal Cené will share innovative initiatives designed to reduce disparities, improve access to care, strengthen community partnerships, and embed equity into organizational priorities. Attendees will leave with actionable tools and frameworks to expand their impact beyond one-on-one coaching encounters and contribute to creating more equitable systems of care and wellbeing.

Learning objectives:

  1. Identify system-level drivers of health inequities that affect coaching outcomes.
  2. Apply practical strategies to advance health equity within organizations and communities.
  3. Recognize opportunities for coaches to influence change through collective action and cross-sector partnerships.
Coaching In Action:
Live Demonstration and Analysis

Speakers:

Michael Arloski

PhD, PCC, NBC-HWC

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The interpersonal process and skill of coaching lends itself perfectly to direct observation as a method for maximal learning. Yet rarely do we have the opportunity to witness this in action with health and well-being coaching. This interactive workshop will allow coaches to observe two different clients being coached in-person by a veteran health and well-being coach. Throughout the coaching process there will be periodic breaks for analytic discussion by attendees with both the coach and client. This will allow for deeper understanding of the methods and techniques used by the coach and the rationales for their use. Feedback from the clients will also provide insight into the effect that the coach’s work had with them.

Learning objectives:

  1. Observe coaching skills in practice, to include effective questioning and reflecting listening.
  2. Analyze the coach’s decision-making process and rationale for selecting specific coaching skills and techniques in response to client needs and goals.
  3. Evaluate the impact of coaching approaches on client engagement and insight through direct observation and client feedback.
Integrating the Arts into Health & Wellness Coaching:
Utilizing Evidence-Based Creative Expression for Client Transformation

Panelists:

Erika Jackson

MA, MCC, NBC-HWC, CPHWC

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Megan Merchant

MS, PCC, NBC-HWC

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Kirsten Olshan

MS, NBHWC

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Moderators:

Susan Schear

NBC-HWC

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Art Waber 

MFA, NBC-HWC

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Health and wellness coaches are increasingly integrating performance, media, music, spoken word, movement, and visual arts to support clients in finding their identity, playfulness, and connection. This engaging panel discussion examines arts participation as a health behavior. By integrating artistic and creative modalities with evidence-based health and wellness coaching practices, this interactive session features innovative approaches that can deepen socio-emotional connection, bring forward cultural diversity and humility, and share our clients’ lived experiences within an increasingly analytical and isolated environment.

Through collaborative discussion, this session will explore the opportunity to further position national board certified health and wellness coaches (NBC-HWCs) within the rapidly growing and vibrant Arts & Health sector by widening the lens of inclusivity, expanding engagement within underrepresented communities, and incorporating trauma-informed approaches alongside consideration of social and structural determinants of health.

 

Learning objectives:

  1. Examine how arts-based health coaching is bridging the gap between the arts and medicine.
  2. Discuss current research, best practices, and community outreach initiatives to enhance client health outcomes.
  3. Explore the opportunity to establish a collaborative, peer-led community of artist-health coaches and professional framework language for a recognized 'integrative arts' competency for health and wellness coaches.
From Clinic to Community:
Building Sustainable Health Through the Community as Medicine Model

Speakers:

Jorge Otañez

MD, DipABLM

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Chronic disease, social isolation, and lifestyle-related health challenges cannot be solved within clinic walls alone. Innovative partnerships between healthcare organizations and trusted community institutions offer a powerful opportunity to extend care beyond traditional medical settings and support lasting behavior change.

This session will explore the Community as Medicine (CAM) Program, a collaborative initiative between TrueCare, a federally qualified health center serving Southern California, and the YMCA of San Diego County. Designed to bridge primary care and community-based wellness resources, the CAM Program leverages health coaching, social connection, movement, stress management, and evidence-based behavior change strategies to improve health outcomes while reducing barriers to participation.

Participants will learn how the program was developed, operationalized, and integrated into clinical workflows, including referral pathways, patient engagement strategies, community partnerships, and outcome measurement. Real-world lessons learned, successes, challenges, and early outcomes will be shared to provide attendees with practical tools they can adapt within their own organizations and communities.

Whether you are a health and wellness coach, clinician, healthcare leader, or community partner, this session will provide actionable insights for creating sustainable collaborations that support whole-person health and transform care beyond the clinic.

Learning objectives:

  1. Describe the key components of the Community as Medicine model and how partnerships between healthcare organizations and community-based organizations can support sustainable health behavior change.
  2. Identify practical strategies for integrating community-based wellness programs into clinical workflows, including referral processes, patient engagement approaches, and interdisciplinary collaboration.
  3. Discuss key success factors and lessons learned from the implementation of a community-based lifestyle intervention within a federally qualified health center setting.
From Passion to Profession: Cultivating a Sustainable Coaching Career

Panelists:

Noel Chan

PhD, NBC-HWC

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Brittany Kowalski

MS, ATC, NBC-HWC

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Elyse Wagner

MS, CN, LMHCA

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Susan Whitman

PA-C, NBC-HWC, DipACLM

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Moderator:

Tasha Edwards

MS, NBC-HWC

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Interest in health and well-being coaching continues to grow across sectors and around the world. But what does it really take for coaches to cultivate a sustainable and successful career in a continually evolving profession? 

In this candid conversation, a panel of experienced coaches and leaders will share insights on the rapidly changing landscape and diverse pathways within the profession. Drawing from real-world experiences, panelists will offer insights and perspectives as to the skills, competencies, and actionable steps that support professional success. Whether you are new to the field, seeking to advance your career, or ready to explore new opportunities, this session will provide practical guidance to help you propel forward in your professional pursuits.

 

Learning objectives:

  1. Explore diverse professional pathways within the field of health and well-being coaching.
  2. Discuss the skills, competencies, and experiences that support a successful and sustainable coaching career.
  3. Examine challenges, trends, and emerging opportunities for health and well-being coaches as the profession continues to expand and evolve.
Where Science Meets Self-Care and AI Meets Joy:
Reclaiming Time, Purpose, and Well-Being in Coaching and Clinical Practice

Speaker:

Tiffani Bell Washington

MD, MPH, MBA

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Health and wellness coaches and clinicians are called to support others through change, but many professionals are navigating their own challenges with burnout, time pressure, administrative burden, and emotional fatigue. This practical and encouraging post-conference session will explore how AI-powered productivity tools can help coaches and clinicians work smarter, protect their energy, and create more sustainable businesses and lives.

Grounded in lifestyle medicine, positive psychology, behavior change principles, and real-world professional experience, this session will help participants identify ways to use AI ethically and effectively for planning, communication, content creation, workflow support, reflection, and well-being. Participants will learn how to pair technology with purpose so that AI becomes a tool for clarity, creativity, and restoration rather than another source of overwhelm.

This session will offer actionable strategies, sample prompts, and reflection exercises to help professionals reclaim time, lead with joy, and design systems that support both impact and personal well-being.

Learning objectives:

  1. Describe how AI-powered tools can support productivity, clarity, and well-being for health and wellness coaches, clinicians, and helping professionals.
  2. Identify practical ways to use AI to reduce administrative burden, support communication, and create more sustainable professional workflows.
  3. Apply AI-informed reflection and planning strategies to support joy, purpose, burnout prevention, and healthier business or practice design.
Group Coaching In Action:
Live Demonstration and Analysis

Speakers:

Michael Arloski

PhD, PCC, NBC-HWC

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Group health and wellness coaching is increasing in popularity, but rarely do we have the opportunity to witness it in action. This interactive two hour workshop will allow coaches to observe a group of clients being coached in real time by a veteran health and well-being coach. Throughout the group coaching process there will be periodic breaks for analytic discussion by attendees with both the coach and the clients. This will allow for deeper understanding of the methods and techniques used by the coach and the rationales for their use. Feedback from the clients will also provide insight into the effect that the coach’s work had with them, both individually and collectively.

Learning objectives:

  1. Observe group health and wellness coaching skills in practice, to include effective questioning and reflecting listening.
  2. Analyze the coach’s decision-making process and rationale for selecting specific coaching skills and techniques in a group dynamic.
  3. Evaluate the impact of coaching approaches through direct observation and collective feedback.
Coaching Business Reset:
Intentional Strategies for Today’s Coach

Speakers:

Jennifer Britton

MES, PCC

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Today’s coaching landscape is changing rapidly. Economic uncertainty, shifting client expectations, AI, and evolving ways of working are prompting many coaches to rethink how they grow their business, expand their impact, and create sustainable momentum.

In this practical and interactive 3.5-hour session, Jennifer Britton explores intentional strategies that help coaches strengthen their business foundations, diversify offerings, and scale their work in meaningful ways. Drawing on insights from her recently published book, Flow Flex Scale, Jennifer will share practical tools, frameworks, and examples coaches can apply immediately to today’s evolving marketplace.

Participants will explore:

  • Multiple streams of income for coaches
  • Expanding beyond one-to-one coaching
  • Group coaching as a scalable offering
  • Creating offers, programs, and learning experiences
  • Visibility and relationship-building strategies
  • Simplifying systems and workflows
  • Practical approaches for navigating today’s economy

This highly interactive session will include reflection activities, implementation exercises, coaching conversations, and practical planning tools. Participants will leave with fresh ideas, actionable strategies and more energy around their business.

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